Globalization is not only a modern tendency of investment funds and bussiness, neither a fashionable risk. As a matter of fact, there is an interconnectedness of different international markets right now and right here. At the same time, globalization has the effect of markedly increasing not only international trade, but also cultural exchange.

Peru and India has many good things to exchange and to develop together. Rather than being competitive economies, we have a complementary character that can help each other growing. There are many interesting opportunities to make direct investments in Peru, beyond the pharmaceutical field in which we can find more than thirty Indian Companies working just in Lima. We are very proud to say that there is a Peruvian Fast Food concession succesfully stablished in India’s Mumbai, expanding now to New Delhi, and it is Bembo’s. But we expect much more and a bigger presence of India’s direct investments in Peru, a country as rich in natural resources as plenty of capacities for modern services. We offer the best conditions for both insourcing and outsourcing businesses.

In order to promote a better knowledge of our common interests and values, we strongly believe in the importance of cultural exchange. Nothing is better for this than a Peruvian Film Festival as well as a Peruvian Food Festival too. The former was recently held, during which we celebrated our National Day, on 28th in association with Brandsmith. And the latter will take place in Mumbai at August and New Delhi for this coming September, being already associated with the Taj Hotels Resorts and Palaces. We also plan to take media junkets & trade delegations to Peru, promote Spanish language in India and organise cultural exchange programmes for both the participating countries. Hereby, we request your kind cooperation to make our movement for enhanced Indo-Peruvian ties and wish Mr Rahul Mittra, CEO Brandsmith all the very best who has been entrusted this particular task.

Thanks in advance for your kind attention.

Sincerely yours.

Carlos A. Yrigoyen
Acting Ambassador of Peru in India